THE MARSDEN MARKETING BLOG

How to Troubleshoot Your Hubspot Page Styling Woes

Posted by Brian Bicknell

Thu, Aug 25, 2016 @ 01:33 PM

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Has your template purchase turned into a hassle? Are you trying to make a landing page but are running into more styling obstacles than a Kardashian? Troubleshooting rendering issues on Hubspot pages is an interesting challenge due to all of the moving parts – you may have custom programming, purchased template CSS files, a Design Manager template, a page made from the DM template, and an end product to consider. If something looks wrong on the page, how the heck do you find out what’s going on when there are so many different parts? The guess-and-check method can leave you in the dark for hours with nothing to show for your work. Luckily, there’s a light shining in the darkness – “Inspect”.

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How UX Transformed Graphic Design for Marketing

Posted by Brian Bicknell

Thu, Mar 31, 2016 @ 03:21 PM

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Revolutions in the way we market transform the way we design our marketing materials. The past decade or so has seen several of these revolutions in digital marketing, as our technology and culture explore digital media in new ways. This infographic takes a closer look at how these revolutions have affected the way we design our web sites, our emails, and our marketing content.

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What Do Your Web Fonts Say About Your Company?

Posted by Brian Bicknell

Thu, Oct 22, 2015 @ 01:00 PM

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The most powerful way your website can engage its visitors is through its content. For many of us, content usually means text: a powerful headline to grab attention and a set of bullet points or paragraphs that offer useful info. With the possible exception of strong verbiage in a headline, what the text physically looks like is the first interaction between your content and your visitor. That simple idea powered the history of typography (making letters and words look a certain way), and led to the multitude of fonts we use today. So, to better understand the interaction between your website’s content and your visitor, let’s take a closer look at some of the Internet’s most widely used fonts.

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The SEO Checklist Everyone Should Have in 2015

Posted by Shannon Henrici

Tue, Sep 15, 2015 @ 01:04 PM

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As an Inbound Marketing Specialist, it is a big part of my job to drive traffic to a client’s website. It isn’t my only job, of course. I am also responsible for creating strategies to turn that traffic into leads, and hopefully into customers. But not to put the cart before the horse - I need to make sure the client’s website can be found, which is where having an expertise in SEO is a pricelsss tool.

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Is Your Website Falling Asleep on the Job? Answer These 12 Questions

Posted by Anne Marsden

Tue, Aug 18, 2015 @ 09:51 AM

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In this increasingly digital world, our websites have become more complex. They carry the weight of both messaging and SEO, and a hidden structure of tools and analytics designed to enhance analytics and promote lead generation. At least that’s how it is supposed to work. How can you know if your B2B website is just limping along, or if it is a lead-generating competitive tool to engage with prospects?

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What First-Dates Taught Us About First-Time Website Visitors

Posted by Thomas Mayhew

Thu, Jun 25, 2015 @ 11:06 AM

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The digital marketing landscape thrives on finding new ways to draw people in and offer what they want. In fact, when you think about it, the struggle is a lot like first dates.

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10 Things the Best B2B Websites Are Doing Right

Posted by Jeffrey Willis

Thu, Jun 04, 2015 @ 11:09 AM

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Frank Lloyd Wright once said, “an architect's most useful tools are an eraser at the drafting board, and a wrecking bar at the site.”

While Wright was referring to the act of designing a building, the theory holds true for constructing most things — including your company’s website.

The best B2B websites begin with drafting a comprehensive blueprint, constructing a solid foundation, and merging the rules of design with innovation to create a unique experience. 

Great B2B websites all incorporate these 10 basic principles into their architecture to enhance each visit: 

1. It’s all about you. Your website is your brand. Your logos, colors, fonts, and content are your chance to showcase yourself. To stay on point with your brand, consistency is key. This may sound like a given, but forgetting this even once can destroy the hard work that you’ve put into other pages.

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The Impact of Fonts on B2B Website Design and Branding

Posted by Carol Casey

Tue, May 06, 2014 @ 09:15 AM

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For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were selling to other businesses, not individual consumers. But the reality is that B2B sells to people too. Buildings don’t search for solutions. People who work in them do. This shift to B2B prospect personalization in digital marketing has been spurred by statistics showing that in B2B purchases, more than half of buyer journeys start with a single person searching the internet for products or solutions.

The “help, not sell” marketing philosophy has also changed the dynamic in storytelling as B2B businesses realize they do have a compelling story to tell with their products and services. Throw in the recent availability of new web-friendly fonts and B2B businesses now have the impetus and the means to flex their brand muscles more creatively through their choice of font and typeset. 

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Is Your Website Falling Asleep on the Job? Answer these 12 Questions.

Posted by Carol Casey

Thu, Jul 25, 2013 @ 08:49 AM

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In this increasingly digital world, our websites have become more complex. They carry the weight of both messaging and SEO, and a hidden structure of tools and analytics designed to enhance analytics and promote lead generation. At least that’s how it is supposed to work. How can you know if your website is just limping along or if it is a lead-generating competitive tool to engage with prospects?

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