THE MARSDEN MARKETING BLOG

Beyond the Social Norms: Can New Platforms Work for B2B?

Posted by Carla Niknejad

Tue, Oct 25, 2016 @ 01:00 PM

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The days when social media was exotic to B2B companies are well over – at least when it comes to tried-and-true platforms. 

According to Content Marketing Institute’s 2016 Benchmarks and Trends report, 94% of B2B organizations use LinkedIn to distribute content, followed by Twitter (87%), Facebook (84%), and YouTube (74%).

However, fewer than 25% of B2B marketers said that they use newer platforms such as SnapChat, Periscope, and Medium. But why is that? According to HubSpot’s State of Inbound Report, social media platforms like SnapChat and Vine were seen more as personal, rather than business-oriented, channels, likely because few B2B organizations have figured out the best ways to use them. Those platforms are also relatively young (Instagram and SnapChat are only 6- and 7-years-old, respectively, compared to 14-year-old Facebook and 12-year-old Twitter), and it was only recently that businesses were given access to create their own company pages and profiles.

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How to Find Great Outsider Content for Your Social Media Channels

Posted by Carla Niknejad

Wed, Sep 07, 2016 @ 09:26 AM

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You’ve heard it before: you need great content to be engaging on social media. Luckily, you already have great original content. You’ve got an unbeatable content marketing plan in place. But what do you do when times get tough, and you’re struggling to figure out what to post next?

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#RIPTwitter? How the Timeline Change Affects B2B Marketing

Posted by Jeffrey Willis

Fri, Feb 12, 2016 @ 09:00 AM

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Twitter has become known for its timeline: clean and simplistic in reverse chronological order. Users see the most recent tweets at the top of their feeds, and fans love this - especially when big news and trending stories break. The up-to-the-second narrative that can occur is not only engaging, but gets to the heart of what made Twitter the social media giant it is.

But now that all has changed … right?

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How to Get the Most Out of LinkedIn for Your Business

Posted by Charlotte Cook

Thu, Jan 21, 2016 @ 10:49 AM

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LinkedIn has proven to be the best social media platform for B2B companies in terms of achieving marketing goals. LinkedIn is the largest professional network, with a 94% membership among B2B companies. It is more widely accepted in the workplace than other social media channels such as Facebook and Twitter, and allows users to connect and share content with colleagues, employers, business partners, clients, and customers.

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Why We Love Influencer Marketing (And You Should Too!)

Posted by Quisha E'lom

Tue, Dec 29, 2015 @ 10:00 AM

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Digital Marketing is a field that continues to evolve almost as rapidly as technology does. That is why it should be no surprise that a new sub-discipline within digital marketing, Influencer Marketing, has emerged, and its popularity is developing at a very fast rate. Influencer Marketing is now a major component in the marketing strategies for many major B2B and B2C companies, including Comcast and HubSpot. We here at Marsden Marketing naturally love all forms of digital marketing, but we want to take the time to help you understand why you should love Influencer Marketing too!

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4 Masters of Influencer Marketing to Follow Right Now

Posted by Quisha E'lom

Thu, Nov 19, 2015 @ 10:14 AM

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What is influencer marketing?

Influencer marketing is a fairly easy concept to understand once you define its root words: 

Influence: the capacity to have an effect on the character, development, or behavior of someone or something 

Market: to advertise or promote a particular commodity or service

In laymen's terms, influencers are leaders in their respective industries with a loyal following that have the power to affect the development and buying behavior of a particular product, service, or company. Influencer marketing involves connecting with and developing a relationship with those influencers in a strategic way in order to market your brand or business.

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#INBOUND15: The Best Lessons I Learned About Business, Life & Live-Tweeting at An Event

Posted by Brenna Zenaty

Thu, Sep 17, 2015 @ 12:30 PM

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INBOUND: A conference of epic proportions hosted every year in HubSpot’s backyard for customers, industry leaders, and marketing and sales professionals alike. INBOUND is equal parts TED Talk, rock concert, and business boot camp rolled in to 4 days of motivational awesomeness.

As an INBOUND newbie this year, I was excited for the opportunity to learn from and be inspired by a dynamic line up of keynote speakers, ranging from best selling author and marketing prophet Seth Godin, to author & comedian Aziz Ansari, to social activist and political royal Chelsea Clinton. Attendees also had the opportunity to gain insight from their peers during a jam-packed 3-day agenda of strategic talks, breakout sessions, workshops, and product deep-dives.

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How to Put a Strategy Behind Your Professional LinkedIn Profile

Posted by Thomas Mayhew

Thu, Jul 23, 2015 @ 12:15 PM

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So you want to use LinkedIn to establish yourself as a professional. Maybe you want to network and showcase your expertise or create brand awareness -- whether it’s personal or for company gain. 

Where do you begin?

You need to put a strategy behind the person you want to promote on LinkedIn. People aren’t going to be interested in what you have to say unless you’re a trusted resource. Your professional LinkedIn profile can play an integral role in establishing your merit. 

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5 Ways to Prove the Value of Your B2B Social Media Marketing

Posted by Brenna Zenaty

Tue, Jun 09, 2015 @ 12:11 PM

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Behind any good B2B marketing program lies a clearly defined set of goals. Your e-mail marketing drip campaign aims to have 50 people subscribed to your upcoming webinar by the end of the month. Your new PPC ads have been optimized to target a specific buyer pain point to generate more downloads of your latest eBook. But how easily can you calculate the ROI of your social media marketing efforts?

Sure, everyone is “doing” social media, so your company is too. But unfortunately, likes, Retweets, and new followers don’t always translate to dollars and cents for upper management.

Ready to turn some heads in your next quarterly meeting? Here are 5 ways you can prove the value of your social media marketing efforts.

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How To Choose the Right Social Media Channel for Your B2B Business

Posted by Thomas Mayhew

Thu, May 14, 2015 @ 09:00 AM

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As businesses transition to a new digital age, networking and reach have become more dependent on digital communication than ever. If your company is not taking advantage of social media, or your social media channels are poorly optimized, you’re missing out on hot real estate, (and free content distribution), to reach new prospects and generate leads.  

After all, 72% of all Internet users are now active on social media, and social media has proven to have a 100% higher lead-to-close rate than outbound methods [1].

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