Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover why they are visiting, what they are doing on your website, and why they are leaving. Whether you’ve just launched a new website or have yet to tap into the full potential of Google Analytics, utilize these tips to start understanding your visitors’ actions.
1. Account Optimization
First things first, make sure to filter out your own IP addresses, so Google isn’t tracking your internal activity. After the initial set up, you can customize your own dashboard to view metrics that are most important to your organization.