THE MARSDEN MARKETING BLOG

5 Google Analytics Tips for Better Website Optimization

Posted by Charlotte Cook

Thu, Oct 06, 2016 @ 10:15 AM

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Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover why they are visiting, what they are doing on your website, and why they are leaving. Whether you’ve just launched a new website or have yet to tap into the full potential of Google Analytics, utilize these tips to start understanding your visitors’ actions.

1. Account Optimization

First things first, make sure to filter out your own IP addresses, so Google isn’t tracking your internal activity. After the initial set up, you can customize your own dashboard to view metrics that are most important to your organization.

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5 Reasons to Include Guest Posting In Your Content Strategy

Posted by Shannon Henrici

Tue, Apr 19, 2016 @ 09:00 AM

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Guess what? Guest posting is not dead. In fact, it has enough life left in it to spur some controversy in the digital marketing world. Matt Cutts of Google, for example, declared, “So stick a fork in it: guest posting is done; it’s just gotten too spammy.” While Matt is certainly an authority in the SEO space, I believe that guest blogging isn’t quite gone for good. Instead, it has evolved into a part of modern content marketing strategy and the premise behind it remains the same - to reach new audiences by authoring relevant content that is published on a website other than your own. While guest posting in mass quantities with poor quality content is a practice that should be dead, that was not the original intent behind guest posting. If you are a purist, like myself, the focus is (and always should be) on putting out great content that is relevant and interesting to the audience you are trying to reach, so they are inspired to read, follow, and even share your work. 

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Website Traffic – Your Guide to What’s Important

Posted by Shannon Henrici

Thu, Feb 04, 2016 @ 10:00 AM

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Traffic to your website is one of the most important analytics you should track. Unfortunately, not all traffic is created equal. In website traffic there is just traffic, which can be a significant number, and then there is relevant traffic, which is the more important number. But what does this all mean?

Picture having a physical location for your business. During your day, you will see people who browse around, people who want to sell you something, vendors, possibly even the postmaster, and customers.  Not all foot traffic is potential leads or existing customers, which is how you make money. Your website works the same. Not all traffic to your site will end in a sale. This is why it’s important to focus on relevant traffic when building your customer base.

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The Future of Search: An Inside Look at the New SEO

Posted by Shannon Henrici

Tue, Oct 13, 2015 @ 09:14 AM

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Gone are the days of tips and tricks to fool the algorithm into ranking your site first. The future of search is in the hands of the searcher… just as it should be. Every company in today’s competitive environment understands the importance of focusing on the consumer in order to succeed, and Google is no different. They are focusing on the searcher to figure out how to better deliver what they want. In order for modern SEOs to be successful, they must take their eyes off the algorithm and refocus on the searcher and their intent.

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The SEO Checklist Everyone Should Have in 2015

Posted by Shannon Henrici

Tue, Sep 15, 2015 @ 01:04 PM

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As an Inbound Marketing Specialist, it is a big part of my job to drive traffic to a client’s website. It isn’t my only job, of course. I am also responsible for creating strategies to turn that traffic into leads, and hopefully into customers. But not to put the cart before the horse - I need to make sure the client’s website can be found, which is where having an expertise in SEO is a pricelsss tool.

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Should You Consider The Buyer's Journey When Choosing Keywords?

Posted by Shannon Henrici

Tue, Aug 25, 2015 @ 08:30 AM

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Last week we talked about the buyer’s journey. How does this apply to keyword research? Or does it? Why yes, it most definitely does!

With SEO, sometimes we get so focused on keywords to rank for quickly and easily, that we forget the point. Forest for the trees, right? Getting bragging rights for the number one spot is very tempting, but it is not the only focus - especially if you rank for the wrong keywords. Now let’s take a look at how to choose the right keywords for each stage of your buyer’s journey.

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The Importance of Understanding User Intent in Keyword Selection

Posted by Shannon Henrici

Wed, Jul 29, 2015 @ 08:55 AM

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Ever have one of those conversations that goes completely off track, because you misunderstood what someone was trying to say to you?

Take this example:

You are having a conversation with a significant other and he or she asks the question “Date?” Now I am sure you are wondering. What does that mean? 


  • Do they want to know today’s date?
  • Am I being asked to go on a date?
  • Are they asking me if I have a date tonight? 

Take this same example and apply it to the keyword choices for your website. When choosing the right keywords, you need to understand the intent of your users. Without the insight and understanding of your users, how are you supposed to understand their intent?

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Choose Your Next Words Carefully: How to SEO Your Website in 2015

Posted by Candice Rose

Tue, Feb 17, 2015 @ 08:55 AM

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For marketers looking to improve the ROI on their website, SEO content is key. “Wait a minute,” you might be saying to yourself, “I heard SEO was dead!” Nope. It’s still very much alive and well. In fact, a BrightEdge study found that organic search still drives 51% of all visitors to B2B and B2C websites, outweighing all other non-organic search channels, including paid search (10%) and social (5%). Not only are search engines driving more traffic, but they are sending the most valuable visitors to your website. 

It’s true that tools like social media are becoming a bigger part of the picture, but organic search still yields the most motivated audience. Clearly, an SEO-optimized website should be a priority, but times have changed. SEO has evolved substantially in the past 5 years and even many seasoned SEO practitioners have found themselves uncertain about what to do next. So, how do we optimize for SEO in 2015? 

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4 Ways Super Bowl XLIX Can Shape Your B2B Marketing Campaign

Posted by Candice Rose

Thu, Jan 29, 2015 @ 10:30 AM

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Whether you are a die-hard football fanatic, a huge fan of the commercials, or just in it for the beer and buffalo chicken wings, the fact remains that the Super Bowl is an unofficial American holiday.

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5 Common SEO Keyword Strategy Fails to Avoid

Posted by Meyer Baron

Thu, Aug 21, 2014 @ 09:30 AM

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Getting found online is one of the biggest challenges B2B companies face. With organic search rules changing periodically based on Google’s updates to their search algorithm, B2B companies have to stay on top of effective search engine optimization strategies to overcome that challenge.

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