THE MARSDEN MARKETING BLOG

10 Quick Tips to Make Your Meetings More Efficient

Posted by Lauren DeRamus

Wed, Jun 29, 2016 @ 11:12 AM

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“Hey! It’s Lauren with Marsden – I’m going to go on mute.” 

The unavoidable, meeting. It’s the bane of many workdays across many industries. Interrupted employees trek into small conference rooms to discuss, “Wait, what is this meeting about again?”

We’ve all been there. But, it doesn’t have to be that way. Check out our list of 10 things you can do TODAY to make your work meetings more efficient.

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Increase Your Team's Efficiency With Marketing Automation

Posted by Lauren DeRamus

Thu, Apr 28, 2016 @ 10:54 AM

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AUTOMATION. The denotation of the word is “the technique of making an apparatus, a process, or a system operate automatically.” (Merriam-Webster) Translation: The EASY button. The purpose of Marketing Automation is to take tactics that typically require a lot of individual effort and attention and streamline them into a one-stop shop.

Marketing Automation (MA) is a big, fancy word for a big, fancy thing. It is very difficult to consolidate all of its greatness into one box, so here are a few of our favorite definitions:

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Hammer to Nail – Picking the RIGHT Project Management Tool for Your Marketing Team

Posted by Lauren DeRamus

Tue, Mar 22, 2016 @ 01:11 PM

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Selecting projecting management software for your agency can feel a lot like walking into Home Depot for your first DIY project. You have your vision. You’ve done some research, watched some tutorials, and have a general idea of the process. Now it’s just a matter of getting all of the materials you need to get the job completed. Easy right? Well, yes and no.

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3 Ways Project Management Will Improve Your Team’s Efficiency

Posted by Lauren DeRamus

Tue, Feb 23, 2016 @ 09:28 AM

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“So, what exactly do you do?” As a marketing professional, I run into this question fairly often. The outside picture of the digital marketing agency is a bunch of blue -haired hipsters spending their days posting on social media, playing on Photoshop, and making BIG decisions based on who wins the in-office beer pong challenge. While many brilliant ideas happen brew-in-hand (in the agency world) – most corporate marketing departments are pretty…well, “corporate.” 

Unfortunately, one cliché that is often true of both the “stereotypical digital agency” and many corporate marketing departments is a lack of structure. Team members frequently juggle roles and work in silos. It’s as if everyone has a paddle and is rowing the same boat in different directions. Sophisticated project management not only provides the team a clear destination, but also maps the best route to get there.

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