THE MARSDEN MARKETING BLOG

Why You Need a Dedicated Landing Page for Your PPC Campaign

Posted by Charlotte Cook

Tue, Jan 31, 2017 @ 10:30 AM

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Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s department and just walks away. Now you have to search through all the cluttered racks to find what you need, or leave empty-handed.

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Do You Know These 4 PPC Best Practices?

Posted by Christina Simms

Tue, Aug 16, 2016 @ 01:35 PM

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Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this yet stop everything, click here, and enjoy) there are employees and executives searching online for information related to their work and business needs. In fact, 94% of B2B buyers conduct research online at some point in the buying process. Digital marketing efforts focused on SEO and great content all help to promote your business, drive traffic, and convert visitors but PPC provides an opportunity to further your company’s reach.

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