THE MARSDEN MARKETING BLOG

What You Need to Know about Choosing 2017 Marketing Trends and Tech

Posted by Christina Simms

Tue, Jan 10, 2017 @ 10:30 AM

[fa icon="comment"] 0 Comments

I grew up with pet raccoons, and one thing you figure out quickly in their company is how much they love shiny things. Balls of aluminum foil, keys, dangling earrings (my mom learned that the hard way) – those would catch their attention and distract them from whatever they were doing. Turns out marketers, like raccoons, often suffer from “shiny object syndrome.”

New technologies, platforms, and software constantly compete for the attention (and dollars) of marketing professionals.

Read More [fa icon="long-arrow-right"]

How to Implement Inbound Marketing for SaaS Companies

Posted by Will Walker

Tue, Nov 29, 2016 @ 09:15 AM

[fa icon="comment"] 0 Comments

Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.

Read More [fa icon="long-arrow-right"]

A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Posted by Christina Simms

Thu, Nov 17, 2016 @ 11:09 AM

[fa icon="comment"] 0 Comments

You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising. 

Read More [fa icon="long-arrow-right"]

A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

[fa icon="comment"] 0 Comments

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

Read More [fa icon="long-arrow-right"]

A B2B Digital Marketing Feast, Part 2/5: Setting the Table with Graphic Design

Posted by Brian Bicknell

Thu, Nov 10, 2016 @ 10:48 AM

[fa icon="comment"] 0 Comments

The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll learn how to create the optimal setting to engage the audience of your digital marketing program. Don’t worry; our quirky humor will make these great lessons easily digestible. 

Read More [fa icon="long-arrow-right"]

A B2B Digital Marketing Feast, Part 1/5: [Wine] Pairing Your Business with the Right Marketing Strategy

Posted by David Doughty

Tue, Nov 08, 2016 @ 10:04 AM

[fa icon="comment"] 0 Comments

Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a veritable feast of B2B digital marketing best practices.

In our first video we will explain how, just like selecting the right wine pairings for a great dinner party, developing your marketing strategy should take just as much planning and effort.

Read More [fa icon="long-arrow-right"]

The Data-Backed Case for Marketing Beyond Your Website

Posted by Brenna Zenaty

Mon, Sep 12, 2016 @ 11:46 AM

[fa icon="comment"] 0 Comments

It’s that time of year again; no, I don’t mean the start of football season (although I have high hopes for my fantasy team this year). It’s time to set your priorities to hit your end-of-year numbers, and to start looking ahead to your marketing and sales strategy for 2017.

This year’s State of Inbound report, produced by inbound marketing thought leader HubSpot, aims to take some of the guesswork out of your planning. The report takes a look at the most pressing priorities, challenges, and new strategies of the world’s foremost marketers and salespeople.

The report covers everything from top challenges for today’s sales professionals, to the current state of inbound advertising, and the future of search marketing. This post will focus on a fourth section of the report – content marketing and the rising popularity of new content formats.

Read More [fa icon="long-arrow-right"]

Are Inbound Marketers Really In Tune with Today’s C-Suite?

Posted by Brenna Zenaty

Fri, Apr 08, 2016 @ 09:28 AM

[fa icon="comment"] 0 Comments

Between the end of Q4 and the start of Q1, your teams no doubt exhausted themselves trying to plan and implement a strategy for the year ahead. Marketing may be focused on building brand awareness while your sales people are working to double the number of demo calls scheduled. But what about your CEO? The company’s 2016 goals were likely reviewed and shaped by them at some point, but is your marketing strategy for the year ahead addressing their biggest concerns as well?

Read More [fa icon="long-arrow-right"]

Your Guide to Account-Based Marketing, Part 2: Who to Target

Posted by Christina Simms

Tue, Apr 05, 2016 @ 09:00 AM

[fa icon="comment"] 0 Comments

In the first blog of this series you got a rundown of the basic ins and outs of account-based marketing. Now that you know what it is and its benefits, it’s time to get down to the nitty-gritty. In Part 2, we’ll cover how you determine who you should be targeting.

Read More [fa icon="long-arrow-right"]

5 People You Need On Your Inbound Marketing Team [INFOGRAPHIC]

Posted by Jeffrey Willis

Thu, Mar 17, 2016 @ 09:37 AM

[fa icon="comment"] 0 Comments

Creating a superstar inbound marketing team is no small feat. Whether you are structuring your internal organization or partnering with a marketing agency, pulling together a high-performing group that excels at attracting and converting leads requires a strong, and often specialized, set of skills. From creative to technically savvy, having these five positions on your team will ensure your lead generation program thrives.

Read More [fa icon="long-arrow-right"]