As a B2B inbound marketing agency, our team is constantly trying to implement and optimize the best strategies to attract our clients’ target buyers. Internally, we also work to refine our own strategy to become more efficient, and more competitive. One way we help support those strategies is through the use of marketing technology (or “martech,” as the kids are calling it these days): software as a service (SaaS) designed to help carry out marketing tactics and operations.
As any digital marketer can attest to, however, today’s marketing technology landscape is quickly becoming overcrowded. As a Marketing Manager, I am constantly bombarded with emails, phone calls, and LinkedIn messages from sales reps promoting the latest and greatest technology our agency can’t live without.