THE MARSDEN MARKETING BLOG

Feeling Overwhelmed? Here’s How to Ease the Pain in the MarTech Buying Process

Posted by Brenna Zenaty

Tue, Jul 26, 2016 @ 09:32 AM

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As a B2B inbound marketing agency, our team is constantly trying to implement and optimize the best strategies to attract our clients’ target buyers. Internally, we also work to refine our own strategy to become more efficient, and more competitive. One way we help support those strategies is through the use of marketing technology (or “martech,” as the kids are calling it these days): software as a service (SaaS) designed to help carry out marketing tactics and operations. 

As any digital marketer can attest to, however, today’s marketing technology landscape is quickly becoming overcrowded. As a Marketing Manager, I am constantly bombarded with emails, phone calls, and LinkedIn messages from sales reps promoting the latest and greatest technology our agency can’t live without.

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15 Pitfalls of Automated Emails and How to Avoid Them

Posted by Jeffrey Willis

Tue, Jun 07, 2016 @ 09:21 AM

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You have a marketing automation tool, such as HubSpot or Pardot. That’s great. High five to your team! But now what? Launching an email is no longer simply loading and sending a message to your database. You are now more sophisticated, with the right technology to back it up. You are now thinking in terms of campaigns and multiple touch points throughout the sales funnel. You wield powerful functionalities that allow you to personalize and target like you have never been able to do before. Yes, the road to success can seem like a long and winding path filled with twists and turns. But, if you manage to take into account and avoid these 15 pitfalls of marketing automation emails, you will be well on your way.

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The Marketing Automation Landscape: A Visual Overview

Posted by Brian Bicknell

Tue, May 10, 2016 @ 01:30 PM

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So, you’re wondering about Marketing Automation. Could it be a useful – or integral – part of your company’s marketing strategy? It’s time to take a good look under the hood of the Marketing Automation industry, by learning the truth about who’s using it, what are the benefits, and what are the most common obstacles.

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Get in Formation: Collect Better Data & Generate More Leads

Posted by Christina Simms

Thu, May 05, 2016 @ 01:30 PM

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Generating leads: It’s integral to the practice of inbound marketing, and it’s driven largely by an exchange of content and information between a company and its prospects. How many times have you handed over your name and email address to get 15 percent off a purchase from your favorite retailer, to register for a webinar, download an interesting case study, or access a series of free bikini body workouts (or is that just me)? On the flip side, how many times have you been deterred from filling out a form because it wasn’t worth it to give all your information for what they were going to provide in return?

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Increase Your Team's Efficiency With Marketing Automation

Posted by Lauren DeRamus

Thu, Apr 28, 2016 @ 10:54 AM

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AUTOMATION. The denotation of the word is “the technique of making an apparatus, a process, or a system operate automatically.” (Merriam-Webster) Translation: The EASY button. The purpose of Marketing Automation is to take tactics that typically require a lot of individual effort and attention and streamline them into a one-stop shop.

Marketing Automation (MA) is a big, fancy word for a big, fancy thing. It is very difficult to consolidate all of its greatness into one box, so here are a few of our favorite definitions:

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Pros and Cons: Is HubSpot’s CRM a Fit?

Posted by Jeffrey Willis

Thu, Apr 21, 2016 @ 10:57 AM

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I recently saw an article calling out the phrase “one size fits all” as a lie for - of all industries - hairnets.

And goodness knows if hairnets can’t be pushed into that one-size-fits-all box, something as complex as your customer relationship management (CRM) system surely can’t. 

Like a good hairnet, the fit of your CRM should be top of mind (or head) for your organization. It should be able to contain everything that you put in it, but easy to get out what you want, when you want it. Clearly it must be strong yet flexible, and it should feel comfortable for whoever is in it. 

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Sales is Right: Your Leads are Crap. Here’s Why.

Posted by Reade Milner

Thu, Oct 30, 2014 @ 01:20 AM

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One of the most common gripes sales departments bring against marketers is that the leads they are providing them are no good. In the past, we’ve gone to bat for our brethren in marketing. But sometimes, sales is right: your leads really are crap.

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Solve the Sales and Marketing Disconnect with Marketing Automation

Posted by Reade Milner

Thu, Sep 25, 2014 @ 09:40 AM

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The rift between sales and marketing teams has been well documented for decades. According to a study by Marketo, a leader in the B2B marketing automation space, teams that foster a harmonious relationship between sales and marketing close 67% more deals than those who do not. That’s a huge difference!

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8 Marketing Automation Tips from America’s Favorite Movies

Posted by Reade Milner

Tue, Aug 05, 2014 @ 10:00 AM

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Learning to use B2B marketing automation tools can be a tricky beast, especially if you are new to the platform. That’s why we decided to give a few tips, using some of the best movie quotes of all time.

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Do You Need Marketing Automation? Answer These 5 Questions

Posted by Anne Marsden

Tue, Jul 01, 2014 @ 09:35 AM

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Marketing Automation Platforms (MAPs) are all the rage these days. Certain B2B industries have jumped on the bandwagon faster than others, but all the industry analysts project that this is a market that will continue to grow across all sectors. With all the hoopla, many B2B companies are wondering if a MAP is right for their business.

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