Businesses in both the B2B and B2C arenas are demanding that marketing keep up with a world that never stops changing. Today, no one can wait weeks to create new content or months to build and release websites anymore. That’s where Agile Marketing comes in.
Posted by Anne Marsden
Thu, Feb 09, 2017 @ 10:33 AM
Posted by Lauren DeRamus
Tue, Feb 07, 2017 @ 02:00 PM
Happy February! Hopefully you’ve emerged from the sea of to-dos the beginning of the year brings and are back in the business of fishing for better ways to reel in new leads. We’d like to help with that.
This video explores some of the inbound marketing trends we believe will amp up your 2017 marketing strategy.
Posted by Will Walker
Tue, Nov 29, 2016 @ 09:15 AM
Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.
Posted by Lauren DeRamus
Wed, Sep 28, 2016 @ 10:45 AM
Let’s face it; just like your beloved vehicle, your inbound marketing program requires the occasional tune-up.
Regularly scheduled maintenance is an integral part of running a successful and profitable inbound marketing program. Most of us are really good about remembering to put gas in our car, and we should be just as good about monitoring and optimizing the day-to-day deliverables that keep our programs running.
But, when is the last time that you had your fuel injection system flushed? Or, combed through those lists in your CRM or email database? Often times we will wait until the “Check Engine” light comes on (or we realize too late that we’re not going to meet those quarterly goals) to say, “Uh-oh – I better take a look at this.”
There are plenty of actions that we can be taking prior to that “little yellow light” to optimize performance and avoid the risk and cost of repairing damage after the fact.
Posted by David Doughty
Thu, Sep 15, 2016 @ 10:00 AM
B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than e-newsletters and blogs. This means that videos are more likely to generate engagement and possible leads than text campaigns.
If that’s not convincing, check out “How to Get Your B2B Video Content Program Started.” The general overview and statistics should remove any other doubts.
Posted by Brenna Zenaty
Mon, Sep 12, 2016 @ 11:46 AM
It’s that time of year again; no, I don’t mean the start of football season (although I have high hopes for my fantasy team this year). It’s time to set your priorities to hit your end-of-year numbers, and to start looking ahead to your marketing and sales strategy for 2017.
This year’s State of Inbound report, produced by inbound marketing thought leader HubSpot, aims to take some of the guesswork out of your planning. The report takes a look at the most pressing priorities, challenges, and new strategies of the world’s foremost marketers and salespeople.
The report covers everything from top challenges for today’s sales professionals, to the current state of inbound advertising, and the future of search marketing. This post will focus on a fourth section of the report – content marketing and the rising popularity of new content formats.
Posted by Brian Bicknell
Tue, Jul 19, 2016 @ 09:04 AM
Gather ’round, ye creative spirits, and I will share the knowledge of those who have gone before. In inbound marketing, the graphic designer’s main challenge is to create certain visual and interactive elements that serve to lead a website visitor, ultimately, to provide key tidbits of information. This information will be valuable to marketing and sales efforts to nurture the website visitor into a customer or client.
Posted by Brenna Zenaty
Fri, Apr 08, 2016 @ 09:28 AM
Between the end of Q4 and the start of Q1, your teams no doubt exhausted themselves trying to plan and implement a strategy for the year ahead. Marketing may be focused on building brand awareness while your sales people are working to double the number of demo calls scheduled. But what about your CEO? The company’s 2016 goals were likely reviewed and shaped by them at some point, but is your marketing strategy for the year ahead addressing their biggest concerns as well?
Posted by Quisha E'lom
Thu, Mar 24, 2016 @ 02:30 PM
As an agency, we believe that public relations and inbound marketing go hand-in-hand. They both share the purpose of strengthening your brand identity, increasing traffic to your owned properties, and attracting qualified leads. We've already taught you how to amplify your inbound marketing strategy with PR - now we will give you 3 ways to boost your inbound email campaigns with public relations tactics.
Posted by Jeffrey Willis
Thu, Mar 17, 2016 @ 09:37 AM
Creating a superstar inbound marketing team is no small feat. Whether you are structuring your internal organization or partnering with a marketing agency, pulling together a high-performing group that excels at attracting and converting leads requires a strong, and often specialized, set of skills. From creative to technically savvy, having these five positions on your team will ensure your lead generation program thrives.