THE MARSDEN MARKETING BLOG

Relationship Advice: Saying “I Do” to Your Marketing Agency

Posted by Jeffrey Willis

Tue, Feb 14, 2017 @ 10:00 AM

[fa icon="comment"] 0 Comments

"Marriage is a wonderful institution, but who wants to live in an institution?" — Groucho Marx
You court each other. You pitch a little woo. We all know first comes love, then comes marriage … then comes your marketing agency proposing a branding campaign that you don’t want anything to do with. Like sands through an hourglass, these are the agencies of your demise.

Signing the agreement and locking in your marketing plan can often feel like a marriage, bringing two parties together for better or worse.

So how do you avoid the worse and keep things better? By creating a strong foundation in these five areas, you can create a relationship that is happily ever after.

Trust
You’ve been through stuff. You’ve got baggage. However, that doesn’t mean you can’t open yourself up to another agency to market once again.

Trust should be cultivated in the early stages of the relationship. You’ve played the field and found the one. So how do you build trust with your agency?

Read More [fa icon="long-arrow-right"]

Hiring a marketing agency? Here’s how to set the right course.

Posted by Noah Thomas

Tue, Jan 24, 2017 @ 10:30 AM

[fa icon="comment"] 0 Comments

My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the next-door neighbor. It was a beautiful disaster by all accounts – one that started with the best of intentions.

Just like Greg, you’ll have the best of intentions when beginning the new year with a new marketing agency – and so will the agency team. It’s a time full of opportunity, and it’s exciting. But before we get to the fun stuff (hello, gamification), it’s important to create a strong foundation for a successful partnership.

Read More [fa icon="long-arrow-right"]

These Are a Few of Our Favorite (Holiday) Things

Posted by Anne Marsden

Wed, Dec 21, 2016 @ 09:34 AM

[fa icon="comment"] 0 Comments

Need a little boost in holiday spirit as we head into a weekend of festive celebration? In our newest video, our Marsden Marketing team members (joined by a few furry family members), share what makes this season truly special to them. What are your favorite holiday traditions? Share them with us in the comments section!

Read More [fa icon="long-arrow-right"]

How to Select the Right Marketing Agency Partner

Posted by Erwin Grigorian

Tue, Aug 09, 2016 @ 02:48 PM

[fa icon="comment"] 0 Comments

Let’s face it, choosing a marketing agency is tough. Choosing the wrong one can cause your organization to fall behind in meeting its annual growth plans. With so much pressure on CMOs and Marketing Directors in today’s complex business environment, it’s no wonder that the selection process becomes arduous and tedious.

To ease the way, here are a few tips to help you on your journey to finding your marketing partner.

Read More [fa icon="long-arrow-right"]

10 Quick Tips to Make Your Meetings More Efficient

Posted by Lauren DeRamus

Wed, Jun 29, 2016 @ 11:12 AM

[fa icon="comment"] 0 Comments

“Hey! It’s Lauren with Marsden – I’m going to go on mute.” 

The unavoidable, meeting. It’s the bane of many workdays across many industries. Interrupted employees trek into small conference rooms to discuss, “Wait, what is this meeting about again?”

We’ve all been there. But, it doesn’t have to be that way. Check out our list of 10 things you can do TODAY to make your work meetings more efficient.

Read More [fa icon="long-arrow-right"]

Hammer to Nail – Picking the RIGHT Project Management Tool for Your Marketing Team

Posted by Lauren DeRamus

Tue, Mar 22, 2016 @ 01:11 PM

[fa icon="comment"] 0 Comments

Selecting projecting management software for your agency can feel a lot like walking into Home Depot for your first DIY project. You have your vision. You’ve done some research, watched some tutorials, and have a general idea of the process. Now it’s just a matter of getting all of the materials you need to get the job completed. Easy right? Well, yes and no.

Read More [fa icon="long-arrow-right"]