THE MARSDEN MARKETING BLOG

What You Need to Know about Choosing 2017 Marketing Trends and Tech

Posted by Christina Simms

Tue, Jan 10, 2017 @ 10:30 AM

[fa icon="comment"] 0 Comments

I grew up with pet raccoons, and one thing you figure out quickly in their company is how much they love shiny things. Balls of aluminum foil, keys, dangling earrings (my mom learned that the hard way) – those would catch their attention and distract them from whatever they were doing. Turns out marketers, like raccoons, often suffer from “shiny object syndrome.”

New technologies, platforms, and software constantly compete for the attention (and dollars) of marketing professionals.

Read More [fa icon="long-arrow-right"]

5 Google Analytics Tips for Better Website Optimization

Posted by Charlotte Cook

Thu, Oct 06, 2016 @ 10:15 AM

[fa icon="comment"] 0 Comments

Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover why they are visiting, what they are doing on your website, and why they are leaving. Whether you’ve just launched a new website or have yet to tap into the full potential of Google Analytics, utilize these tips to start understanding your visitors’ actions.

1. Account Optimization

First things first, make sure to filter out your own IP addresses, so Google isn’t tracking your internal activity. After the initial set up, you can customize your own dashboard to view metrics that are most important to your organization.

Read More [fa icon="long-arrow-right"]

The Inbound Auto Shop: It’s Time for Your Marketing Tune-Up

Posted by Lauren DeRamus

Wed, Sep 28, 2016 @ 10:45 AM

[fa icon="comment"] 0 Comments

Let’s face it; just like your beloved vehicle, your inbound marketing program requires the occasional tune-up.

Regularly scheduled maintenance is an integral part of running a successful and profitable inbound marketing program. Most of us are really good about remembering to put gas in our car, and we should be just as good about monitoring and optimizing the day-to-day deliverables that keep our programs running.

But, when is the last time that you had your fuel injection system flushed? Or, combed through those lists in your CRM or email database? Often times we will wait until the “Check Engine” light comes on (or we realize too late that we’re not going to meet those quarterly goals) to say, “Uh-oh – I better take a look at this.”

There are plenty of actions that we can be taking prior to that “little yellow light” to optimize performance and avoid the risk and cost of repairing damage after the fact.

Read More [fa icon="long-arrow-right"]

Increasing Conversions with A/B Testing

Posted by Charlotte Cook

Thu, Aug 11, 2016 @ 03:40 PM

[fa icon="comment"] 0 Comments

Whether you’re trying to win an argument with your boss or test a new idea, the best way to prove your results is to test different theories and measure which performs best. A/B testing answers all your lingering questions about design, colors, fonts, copy, photos, and more. Utilize A/B testing in your B2B marketing campaigns to increase your conversions and optimize your content by understanding what your target market is most drawn to.

Read More [fa icon="long-arrow-right"]

Feeling Overwhelmed? Here’s How to Ease the Pain in the MarTech Buying Process

Posted by Brenna Zenaty

Tue, Jul 26, 2016 @ 09:32 AM

[fa icon="comment"] 0 Comments

As a B2B inbound marketing agency, our team is constantly trying to implement and optimize the best strategies to attract our clients’ target buyers. Internally, we also work to refine our own strategy to become more efficient, and more competitive. One way we help support those strategies is through the use of marketing technology (or “martech,” as the kids are calling it these days): software as a service (SaaS) designed to help carry out marketing tactics and operations. 

As any digital marketer can attest to, however, today’s marketing technology landscape is quickly becoming overcrowded. As a Marketing Manager, I am constantly bombarded with emails, phone calls, and LinkedIn messages from sales reps promoting the latest and greatest technology our agency can’t live without.

Read More [fa icon="long-arrow-right"]

How To Choose the Right Social Media Channel for Your B2B Business

Posted by Thomas Mayhew

Thu, May 14, 2015 @ 09:00 AM

[fa icon="comment"] 0 Comments

As businesses transition to a new digital age, networking and reach have become more dependent on digital communication than ever. If your company is not taking advantage of social media, or your social media channels are poorly optimized, you’re missing out on hot real estate, (and free content distribution), to reach new prospects and generate leads.  

After all, 72% of all Internet users are now active on social media, and social media has proven to have a 100% higher lead-to-close rate than outbound methods [1].

Read More [fa icon="long-arrow-right"]

Think Smartphones Run Your Life Now? Here’s What’s Coming Next

Posted by Carol Casey

Tue, Nov 18, 2014 @ 09:40 AM

[fa icon="comment"] 0 Comments

Read More [fa icon="long-arrow-right"]

The Internet of Things (IoT) is About to Make Marketing Very Interesting

Posted by Carol Casey

Tue, Nov 11, 2014 @ 11:17 AM

[fa icon="comment"] 0 Comments

The Internet of Things (IoT), also known as Machine-to-Machine (M2M), can be explained by one perfect pop culture reference – The Jetsons. Adweek used the analogy in an article early this year. Think about George and Jane Jetson (and son Elroy and daughter Judy), and how machines were in tune with everyday functions like cooking food, getting dressed, driving a car, pretty much everything. That’s the IoT in a nutshell - machines connected to each other and to the Internet, that use sensors to anticipate what we want.

Read More [fa icon="long-arrow-right"]

What Inbound Marketers Need to Know About Google’s Pigeon Update

Posted by Brenna Zenaty

Tue, Aug 19, 2014 @ 09:30 AM

[fa icon="comment"] 3 Comments

Read More [fa icon="long-arrow-right"]

Do You Need Marketing Automation? Answer These 5 Questions

Posted by Anne Marsden

Tue, Jul 01, 2014 @ 09:35 AM

[fa icon="comment"] 0 Comments

Marketing Automation Platforms (MAPs) are all the rage these days. Certain B2B industries have jumped on the bandwagon faster than others, but all the industry analysts project that this is a market that will continue to grow across all sectors. With all the hoopla, many B2B companies are wondering if a MAP is right for their business.

Read More [fa icon="long-arrow-right"]