THE MARSDEN MARKETING BLOG

5 Ways to Turn Marketers into Customer Retention Champions

Posted by Jeffrey Willis

Thu, Sep 22, 2016 @ 09:48 AM

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According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing customers as the red-headed stepchildren of your marketing efforts.

Now let’s look at another stat: by simply increasing customer retention rates by 5% a company can increase its profits by more than 25%. In fact, the probability of converting an existing customer is 60-70% while the probability of converting a new prospect is 5-20%. 

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Your Guide to Account-Based Marketing: Part 1

Posted by Christina Simms

Tue, Mar 01, 2016 @ 09:15 AM

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If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series that they would work tirelessly to pursue. Remember Lucky Strike? Jaguar? Chevy? Wooing executives, expensive dinners, and long nights spent by the agency’s creative team were all part of their efforts to land a big-fish account, either for the revenue they would bring in or for the new industry or segment they could add to their portfolio.

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Is Your B2B Website Working For You or Against You?

Posted by Sydney Graham

Tue, Mar 05, 2013 @ 10:00 AM

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How To Stalk The Competition: Achieving Social Media Stalker Status

Posted by Sydney Graham

Thu, Aug 09, 2012 @ 07:30 AM

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Atlanta Startup Council is back. Call for Entries is now open.

Posted by Anne Marsden

Thu, Apr 19, 2012 @ 02:51 PM

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Once a year, a group of super talented business leaders gather to provide a day of advice, guidance and support to Atlanta's most promising new companies - for free. On Tuesday, May 15, the Start-Up Council will hold its next roundtable, and we are now accepting applications.

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The 10 Step Program to Jump-Start Your Inbound Marketing Machine

Posted by Anne Marsden

Tue, Aug 09, 2011 @ 06:41 AM

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Many of our clients have come to us with questions about inbound marketing. They’re either new to inbound marketing or need help improving the effectiveness of specific parts of their program. To lend a hand, I decided to write a reference guide on the topic. It's an easy to read, interactive PDF full of useful facts, figures, links and specific instructions to start up - or tune up - your inbound marketing program.

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Making Music - 5 Elements of Successful Sales & Marketing Alignment

Posted by Anne Marsden

Tue, Jul 26, 2011 @ 07:07 AM

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by Becky Carr

Just imagine what it would be like if a conductor took the podium in front of a packed house at Carnegie Hall, handed out new music to all the instrumentalists and expected them to make beautiful symphonic sounds. That’s what launching a marketing campaign without sales alignment would be like. Playing from the same sheet of music does not mean literally passing it out with instructions, rather it requires a well orchestrated and coordinated plan with the common goal of making beautiful music and delighting the audience.

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Oh the Places You'll Go...Multi Channel Distribution Strategies

Posted by Anne Marsden

Fri, Jun 17, 2011 @ 10:31 AM

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By Becky Carr

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To Change or Not to Change? It's not even a question.

Posted by Anne Marsden

Fri, Jun 03, 2011 @ 08:04 AM

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Six tips to transforming a sales organization

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5 Fast Tips for Effective Webinars + a Bonus

Posted by Anne Marsden

Wed, Feb 23, 2011 @ 10:34 AM

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From Good to Best - Tips for Improving Your Webinar

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