“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett
First impressions are everything. In the business world, where there are plenty of competitors your customers can turn to, it is crucial to stand out in a positive way. Brands aren’t built overnight, but your company’s digital reputation should be something that you constantly monitor and aim to improve. To proactively build on your reputation, your company should be producing creative content, writing press releases for newsworthy events, and listening and replying to your customers’ comments. However, there are also things that can affect your brand’s reputation that are out of your control.