THE MARSDEN MARKETING BLOG

Hiring a marketing agency? Here’s how to set the right course.

Posted by Noah Thomas

Tue, Jan 24, 2017 @ 10:30 AM

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My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the next-door neighbor. It was a beautiful disaster by all accounts – one that started with the best of intentions.

Just like Greg, you’ll have the best of intentions when beginning the new year with a new marketing agency – and so will the agency team. It’s a time full of opportunity, and it’s exciting. But before we get to the fun stuff (hello, gamification), it’s important to create a strong foundation for a successful partnership.

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4 Common Pitfalls to Avoid When You Hire an Agency for Graphic Design

Posted by Brian Bicknell

Tue, Jan 17, 2017 @ 10:24 AM

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YIKES! Another design project stumbles over unanticipated obstacles, causing delays and headaches. Every kind of project has its own potential hurdles, but projects that involve graphic design can come with a particular set of pitfalls stemming from a lack of information and communication.

Here are four scenarios I’ve seen pop up in my own work. I’ll give you a heads-up about what happens on the side of the graphic designer, so we can avoid them together. Your agency and graphic designer should be the first to discuss these topics with you, but it always helps for both sides to be fully informed so you can address any issues or concerns proactively.

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What You Need to Know about Choosing 2017 Marketing Trends and Tech

Posted by Christina Simms

Tue, Jan 10, 2017 @ 10:30 AM

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I grew up with pet raccoons, and one thing you figure out quickly in their company is how much they love shiny things. Balls of aluminum foil, keys, dangling earrings (my mom learned that the hard way) – those would catch their attention and distract them from whatever they were doing. Turns out marketers, like raccoons, often suffer from “shiny object syndrome.”

New technologies, platforms, and software constantly compete for the attention (and dollars) of marketing professionals.

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How to Create Content that Editors Will Publish

Posted by Stephanie Zercher

Tue, Dec 27, 2016 @ 09:07 AM

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In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists and influencers instead. This time around, we’re going to talk about the next step: contributing content that editors will publish and audiences (including prospects) will take notice of.

In this day of reduced editorial staffs and the unlimited capacity of the web, trade publications and online industry sites are as hungry for content as those who do inbound marketing. You don’t always have to “pay to play,” and you’re not limited to self-publishing on your website. Instead, if you write and submit content that meets a publication’s needs, and do it thoughtfully and well. This is a particularly effective tactic for small and mid-size B2B companies that want a specific, targeted audience to get to know them.

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These Are a Few of Our Favorite (Holiday) Things

Posted by Anne Marsden

Wed, Dec 21, 2016 @ 09:34 AM

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Need a little boost in holiday spirit as we head into a weekend of festive celebration? In our newest video, our Marsden Marketing team members (joined by a few furry family members), share what makes this season truly special to them. What are your favorite holiday traditions? Share them with us in the comments section!

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A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Posted by Noah Thomas

Thu, Dec 08, 2016 @ 09:12 AM

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Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right.

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How Being Content Agnostic Can Drive Your B2B Marketing Efforts

Posted by Jeffrey Willis

Tue, Dec 06, 2016 @ 01:00 PM

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As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organization’s content.

As marketers, we all know that we need a certain amount of content to attract, educate and move leads through the sales funnel. In fact, according to the Content Marketing Institute’s latest report, 89% of B2B marketers use some form of content marketing to drive profitable action from leads or customers.

The same report also found that marketers believe their content marketing programs are continuing to improve each year, citing higher quality content and more strategic development of that content being the primary drivers of performance. That said, 71% of those surveyed said their content marketing programs are still in the early stages.

So this begs the question, how do you create high-quality, strategic content that resonates? What is that silver bullet?

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How to Implement Inbound Marketing for SaaS Companies

Posted by Will Walker

Tue, Nov 29, 2016 @ 09:15 AM

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Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.

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A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Posted by Christina Simms

Thu, Nov 17, 2016 @ 11:09 AM

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You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising. 

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A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

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Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

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