5 Must-Have Marketing Infographics

Posted by Mehr Kassam Tue, Sep 10, 2013 @ 11:52 AM

Infographics provide both the B2B and B2C marketing communities with a visual approach to statistics, process, and important information that is engaging and instructive. Here are five must-have marketing infographics for 2013.


  1. Let’s start with an infographic from that gives the results of 100 senior marketing executives surveyed about their 2013 wish list. Two key takeaways are that email marketing and content marketing are trending positively and Gamification was voted “most hyped.” 

    b2b marketing, content marketing, email marketing

     (click to enlarge)


    2. The past, present, and future of content diversity in online marketing is the subject of the next infographic, courtesy of Google+ and mobile apps are predicted to play a significantly larger role in the future.

    google plus, content marketing, online marketing

(click to enlarge)


3. This infographic came from, and I enjoyed the fresh approach outlining the lead generation & conversion process: from stranger to lover.

b2b marketing, conversion process, lead generation

(click to enlarge)


4. Wittily titled, The Fake-Follower Factory from hits quite a few nails right on the head.  From fake-followers to fake purchases, the public figure percentages were both shocking, and yet, not shocking at all. Does it surprise you that some celebrities purchase their Twitter followers?

b2b marketing, twitter followers, infographic

(click to enlarge)


5. Google+ is making headway as the second largest network behind Facebook. This infographic from Moz/Philipp Steuer shows the possible readership if posts from Google+ are labeled public. 

google plus, b2b infographic, marketing infographic (click to enlarge)


If you want to learn about why B2B marketers should use infographics, read this blog post.


To learn more about how different types of content impact Inbound Marketing, download this e-guide.