Infographics provide both the B2B and B2C marketing communities with a visual approach to statistics, process, and important information that is engaging and instructive. Here are five must-have marketing infographics for 2013.
Let’s start with an infographic from dmnews.com that gives the results of 100 senior marketing executives surveyed about their 2013 wish list. Two key takeaways are that email marketing and content marketing are trending positively and Gamification was voted “most hyped.”
2. The past, present, and future of content diversity in online marketing is the subject of the next infographic, courtesy of contentcrossroads.com. Google+ and mobile apps are predicted to play a significantly larger role in the future.
3. This infographic came from tentsocial.com, and I enjoyed the fresh approach outlining the lead generation & conversion process: from stranger to lover.
4. Wittily titled, The Fake-Follower Factory from spiral16.com hits quite a few nails right on the head. From fake-followers to fake purchases, the public figure percentages were both shocking, and yet, not shocking at all. Does it surprise you that some celebrities purchase their Twitter followers?
5. Google+ is making headway as the second largest network behind Facebook. This infographic from Moz/Philipp Steuer shows the possible readership if posts from Google+ are labeled public.
If you want to learn about why B2B marketers should use infographics, read this blog post.
To learn more about how different types of content impact Inbound Marketing, download this e-guide.