THE MARSDEN MARKETING BLOG

Will Walker

Will is an Inbound Marketing Specialist at Marsden Marketing.

Recent Posts

Emails that engage & convert: An experiment

Posted by Will Walker

Tue, Feb 21, 2017 @ 10:00 AM

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When was the last time you dove head first into an experiment? If you’re like me, you haven’t seen much science action since a third-grade volcano project. However, experiments are essential to the development of knowledge. Where would our world be if Pavlov hadn’t taught us about the ability to condition dogs to salivate (although my Great Pyrenees drools without human intervention). To get myself back into the experiment game, I decided to test the foundation of B2B digital marketing: email.

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How to Implement Inbound Marketing for SaaS Companies

Posted by Will Walker

Tue, Nov 29, 2016 @ 09:15 AM

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Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.

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