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Stephanie Zercher

Stephanie Zercher

Stephanie is the Practice Lead for PR and Engagement Marketing at Marsden Marketing.

Stephanie Zercher

Stephanie Zercher
Stephanie is the Practice Lead for PR and Engagement Marketing at Marsden Marketing.

Posts by Stephanie Zercher :

May, 27 2021

Are Review Sites Part of Your Multi-Channel B2B Marketing Plan? Here’s Why They Should Be.

Branding and Design Marketing Strategy and Planning

Much has been written about the consumerization of the B2B buyer’s journey – which is just a fancy way of saying that our personal experience of buying products online has impacted our expectations an[...] Read More

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March, 28 2017

Pay for Play: Where Paid PR and Marketing Join Forces for Good

PR and Event Marketing

Pay for play: Not such dirty words any longer. In a time with fewer journalists and a need for content driven by the digital world, the lines between traditional PR (in which you earned coverage by pi[...] Read More

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December, 27 2016

How to Create Content that Editors Will Publish

Content Marketing PR and Event Marketing

In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists a[...] Read More

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