THE MARSDEN MARKETING BLOG

Lauren DeRamus

Lauren is a Project Coordinator at Marsden Marketing.

Recent Posts

Webinars 101: A crash course in best practices for B2B webinars

Posted by Lauren DeRamus

Tue, Mar 21, 2017 @ 11:20 AM

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Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. 

Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite client of ours asked us to help manage their annual digital conference. That meant more than a month of B2B digital marketing content presented worldwide, twice weekly, from the comfort of the internet. I emerged from that sea with a master scuba certification and hands-on experience and knowledge about best practices for B2B webinars that I’d like to share with you.

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2017 Inbound Marketing Trends

Posted by Lauren DeRamus

Tue, Feb 07, 2017 @ 02:00 PM

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As 2017 continues to roll on, hopefully you’ve emerged from the sea of to-dos the beginning of the year brings and are back in the business of fishing for better ways to reel in new leads. We’d like to help with that.

This video explores some of the inbound marketing trends we believe will amp up your 2017 marketing strategy.

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Introducing the Marsden Vlog! (+ 12 Email Marketing Tips)

Posted by Lauren DeRamus

Thu, Oct 20, 2016 @ 09:15 AM

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If you're an avid reader of our blog, you may have caught some of our recent posts about getting your video program off the ground (and if you didn't, check them out now!) Why the focus on video marketing? Like most savvy B2B marketers, we know that video content consumption is on the rise. In fact, YouTube reports mobile video content consumption alone increases 100% every year.

This week, we're bringing your our very first team vlog (video blog)! Not only will this video give you a chance to get to know the Marsden Marketing team, but we'll also share our best tips for optimizing your marketing emails. 

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The Inbound Auto Shop: It’s Time for Your Marketing Tune-Up

Posted by Lauren DeRamus

Wed, Sep 28, 2016 @ 10:45 AM

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Let’s face it; just like your beloved vehicle, your inbound marketing program requires the occasional tune-up.

Regularly scheduled maintenance is an integral part of running a successful and profitable inbound marketing program. Most of us are really good about remembering to put gas in our car, and we should be just as good about monitoring and optimizing the day-to-day deliverables that keep our programs running.

But, when is the last time that you had your fuel injection system flushed? Or, combed through those lists in your CRM or email database? Often times we will wait until the “Check Engine” light comes on (or we realize too late that we’re not going to meet those quarterly goals) to say, “Uh-oh – I better take a look at this.”

There are plenty of actions that we can be taking prior to that “little yellow light” to optimize performance and avoid the risk and cost of repairing damage after the fact.

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How to Get Your B2B Video Content Program Started

Posted by Lauren DeRamus

Fri, Aug 05, 2016 @ 09:30 AM

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“The “play” button is the most compelling action on the web.” – Convince & Convert

Thanks to visual media sharing sites, like Vine, Instagram, Vimeo, YouTube, Facebook Live and Periscope, video blogging (vlogging) is at an all-time high. Millennials across the globe are now building multi-million dollar businesses from the comfort of their bedrooms. B2C companies are expanding from oversaturated product ads to 30-second tutorials, and engaging with their audiences in a fresh, and more personal way. But is this just a B2C sport, or is there room for B2Bs in the vlog game?

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10 Quick Tips to Make Your Meetings More Efficient

Posted by Lauren DeRamus

Wed, Jun 29, 2016 @ 11:12 AM

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“Hey! It’s Lauren with Marsden – I’m going to go on mute.” 

The unavoidable, meeting. It’s the bane of many workdays across many industries. Interrupted employees trek into small conference rooms to discuss, “Wait, what is this meeting about again?”

We’ve all been there. But, it doesn’t have to be that way. Check out our list of 10 things you can do TODAY to make your work meetings more efficient.

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Increase Your Team's Efficiency With Marketing Automation

Posted by Lauren DeRamus

Thu, Apr 28, 2016 @ 10:54 AM

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AUTOMATION. The denotation of the word is “the technique of making an apparatus, a process, or a system operate automatically.” (Merriam-Webster) Translation: The EASY button. The purpose of Marketing Automation is to take tactics that typically require a lot of individual effort and attention and streamline them into a one-stop shop.

Marketing Automation (MA) is a big, fancy word for a big, fancy thing. It is very difficult to consolidate all of its greatness into one box, so here are a few of our favorite definitions:

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Hammer to Nail – Picking the RIGHT Project Management Tool for Your Marketing Team

Posted by Lauren DeRamus

Tue, Mar 22, 2016 @ 01:11 PM

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Selecting projecting management software for your agency can feel a lot like walking into Home Depot for your first DIY project. You have your vision. You’ve done some research, watched some tutorials, and have a general idea of the process. Now it’s just a matter of getting all of the materials you need to get the job completed. Easy right? Well, yes and no.

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3 Ways Project Management Will Improve Your Team’s Efficiency

Posted by Lauren DeRamus

Tue, Feb 23, 2016 @ 09:28 AM

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“So, what exactly do you do?” As a marketing professional, I run into this question fairly often. The outside picture of the digital marketing agency is a bunch of blue -haired hipsters spending their days posting on social media, playing on Photoshop, and making BIG decisions based on who wins the in-office beer pong challenge. While many brilliant ideas happen brew-in-hand (in the agency world) – most corporate marketing departments are pretty…well, “corporate.” 

Unfortunately, one cliché that is often true of both the “stereotypical digital agency” and many corporate marketing departments is a lack of structure. Team members frequently juggle roles and work in silos. It’s as if everyone has a paddle and is rowing the same boat in different directions. Sophisticated project management not only provides the team a clear destination, but also maps the best route to get there.

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