For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More

According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...] Read More

"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...] Read More

As business leaders, when we look at our organization we should be able to immediately explain how each department contributes to our successes or failures. We know that HR is in charge of the talent [...] Read More

MQL (em kyoo el) noun Also known as a Marketing Qualified Lead. A prospect that has indicated a level of interest in your organization via a set of actions and is deemed to become a likely future cust[...] Read More