THE MARSDEN MARKETING BLOG

Christina Simms

Christina is an Inbound Marketing Specialist at Marsden Marketing.

Recent Posts

What You Need to Know about Choosing 2017 Marketing Trends and Tech

Posted by Christina Simms

Tue, Jan 10, 2017 @ 10:30 AM

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I grew up with pet raccoons, and one thing you figure out quickly in their company is how much they love shiny things. Balls of aluminum foil, keys, dangling earrings (my mom learned that the hard way) – those would catch their attention and distract them from whatever they were doing. Turns out marketers, like raccoons, often suffer from “shiny object syndrome.”

New technologies, platforms, and software constantly compete for the attention (and dollars) of marketing professionals.

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A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Posted by Christina Simms

Thu, Nov 17, 2016 @ 11:09 AM

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You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising. 

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Email Workflows: How to Get Them Right

Posted by Christina Simms

Thu, Oct 13, 2016 @ 09:15 AM

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There are days when technology fails to cooperate with me and I daydream of chucking my computer, phone, etc. into a running trash compactor. Or reminisce about the scene in Office Space when they go to town on their frequently malfunctioning printer with a baseball bat. But on the flip side, most of the time I am thankful for the luxuries technology affords me. Marketing automation, for instance, is one part of my life where technology saves me time, helps me scale my efforts, and enables me to better serve clients and their customers. 

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Do You Know These 4 PPC Best Practices?

Posted by Christina Simms

Tue, Aug 16, 2016 @ 01:35 PM

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Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this yet stop everything, click here, and enjoy) there are employees and executives searching online for information related to their work and business needs. In fact, 94% of B2B buyers conduct research online at some point in the buying process. Digital marketing efforts focused on SEO and great content all help to promote your business, drive traffic, and convert visitors but PPC provides an opportunity to further your company’s reach.

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B2B Content Marketing in the Age of Netflix & Binge Watching

Posted by Christina Simms

Wed, Jul 06, 2016 @ 10:55 AM

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In the age of Netflix, Hulu, and Apple TVs, the way we watch movies and shows has significantly changed. In fact, the way we consume just about all of the content in our lives has changed. But binge-watching is an especially notable method of content consumption that says a lot about the shift that has occurred in how consumers can access, choose, and enjoy digital media. It’s also a shift that B2Bs should take note of for their own content marketing strategy. Don’t believe me? Turns out 94% of all B2B buyers conduct online research as a part of their decision making, and 90% of online buyers say content has an effect on their end decision. 

My guess is most of us are guilty of binge-watching digital content in one way or another, from TV shows, to YouTube videos, or BuzzFeed articles. I have no shame in admitting that I do this all the time (okay, maybe a little shame). However, last year, I went down a particularly dark rabbit hole with a Netflix original called Bloodline. After recovering from my 6-hour binge, I started to think about how Netflix got its hooks into me to the point that I ended up glued to a screen until 2AM on a Tuesday night, and how B2B companies can learn from them. Let me break it down.

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Get in Formation: Collect Better Data & Generate More Leads

Posted by Christina Simms

Thu, May 05, 2016 @ 01:30 PM

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Generating leads: It’s integral to the practice of inbound marketing, and it’s driven largely by an exchange of content and information between a company and its prospects. How many times have you handed over your name and email address to get 15 percent off a purchase from your favorite retailer, to register for a webinar, download an interesting case study, or access a series of free bikini body workouts (or is that just me)? On the flip side, how many times have you been deterred from filling out a form because it wasn’t worth it to give all your information for what they were going to provide in return?

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Your Guide to Account-Based Marketing, Part 2: Who to Target

Posted by Christina Simms

Tue, Apr 05, 2016 @ 09:00 AM

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In the first blog of this series you got a rundown of the basic ins and outs of account-based marketing. Now that you know what it is and its benefits, it’s time to get down to the nitty-gritty. In Part 2, we’ll cover how you determine who you should be targeting.

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Your Guide to Account-Based Marketing: Part 1

Posted by Christina Simms

Tue, Mar 01, 2016 @ 09:15 AM

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If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series that they would work tirelessly to pursue. Remember Lucky Strike? Jaguar? Chevy? Wooing executives, expensive dinners, and long nights spent by the agency’s creative team were all part of their efforts to land a big-fish account, either for the revenue they would bring in or for the new industry or segment they could add to their portfolio.

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12 Content Ideas for Your 2016 Editorial Calendar

Posted by Christina Simms

Tue, Jan 19, 2016 @ 10:00 AM

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Time to set aside your glass of champagne. After ringing in 2016, businesses are focused on planning and preparing for the year ahead. If content marketing is a part of your marketing strategy (which we sure hope it is) that means building out editorial calendars, brainstorming topics, and figuring out how to repurpose content all in an effort to deliver value and keep your audience engaged.

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