THE MARSDEN MARKETING BLOG

Charlotte Cook

Charlotte is an Inbound Marketing Associate at Marsden Marketing.

Recent Posts

Why You Need a Dedicated Landing Page for Your PPC Campaign

Posted by Charlotte Cook

Tue, Jan 31, 2017 @ 10:30 AM

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Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s department and just walks away. Now you have to search through all the cluttered racks to find what you need, or leave empty-handed.

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A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

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Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

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5 Google Analytics Tips for Better Website Optimization

Posted by Charlotte Cook

Thu, Oct 06, 2016 @ 10:15 AM

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Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover why they are visiting, what they are doing on your website, and why they are leaving. Whether you’ve just launched a new website or have yet to tap into the full potential of Google Analytics, utilize these tips to start understanding your visitors’ actions.

1. Account Optimization

First things first, make sure to filter out your own IP addresses, so Google isn’t tracking your internal activity. After the initial set up, you can customize your own dashboard to view metrics that are most important to your organization.

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Increasing Conversions with A/B Testing

Posted by Charlotte Cook

Thu, Aug 11, 2016 @ 03:40 PM

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Whether you’re trying to win an argument with your boss or test a new idea, the best way to prove your results is to test different theories and measure which performs best. A/B testing answers all your lingering questions about design, colors, fonts, copy, photos, and more. Utilize A/B testing in your B2B marketing campaigns to increase your conversions and optimize your content by understanding what your target market is most drawn to.

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5 Ways to Integrate SlideShare into Your Content Strategy

Posted by Charlotte Cook

Tue, Jul 12, 2016 @ 02:15 PM

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Effective, eye-catching content is essential to any marketing strategy. In fact, 73% of content creators plan to prioritize crafting more engaging content for 2016, and 55% plan to prioritize creating visual content (Content Marketing Institute). One of the biggest challenges when it comes to creating content is presenting it in an easily digestible way. Your reader’s time is valuable, which is why SlideShare is a great place to repurpose your content in a condensed, visual way for your readers who don’t have time to read a long report, eBook, or white paper. In fact, researchers found visual content is more memorable and increases people’s willingness to read the piece.

Check out our latest SlideShare to learn how to integrate SlideShare into your content marketing strategy and boost your B2B marketing efforts. 

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Quality Over Quantity: How to Clean Up Your Email Lists

Posted by Charlotte Cook

Thu, May 19, 2016 @ 10:44 AM

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Email can be a great tool for B2B marketing. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor). It’s a proven way for your business to attract new customers, gain exposure, and build relationships with your customers and prospects. However, old or purchased email or database lists can have a lot of problems associated with them.

In a recent blog post, we told you how to create web forms to capture better data from your visitors. Once your forms are optimized, the next step is to create a process for monitoring, refining, and segmenting your data. Utilize these best practices to help clean out and maintain your lists for better email marketing, reporting, and overall database management. 

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How to Leverage Digital Tools to Deliver Better PR in 2016

Posted by Charlotte Cook

Tue, Apr 12, 2016 @ 02:40 PM

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PR’s responsibility is to get the word out about your company, but how can your team accomplish this without using technology? In today’s digital age, you can’t if you want a competitive advantage. PR professionals have to know what happens first when it comes to opportunities for your company, which is why technology is so critical. However, it’s less about implementing lots of new software and applications, and more about leveraging specific applications the right way.

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How to Protect Your Company’s Digital Reputation

Posted by Charlotte Cook

Tue, Mar 15, 2016 @ 02:54 PM

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett

First impressions are everything. In the business world, where there are plenty of competitors your customers can turn to, it is crucial to stand out in a positive way. Brands aren’t built overnight, but your company’s digital reputation should be something that you constantly monitor and aim to improve. To proactively build on your reputation, your company should be producing creative content, writing press releases for newsworthy events, and listening and replying to your customers’ comments. However, there are also things that can affect your brand’s reputation that are out of your control.

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How to Get the Most Out of LinkedIn for Your Business

Posted by Charlotte Cook

Thu, Jan 21, 2016 @ 10:49 AM

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LinkedIn has proven to be the best social media platform for B2B companies in terms of achieving marketing goals. LinkedIn is the largest professional network, with a 94% membership among B2B companies. It is more widely accepted in the workplace than other social media channels such as Facebook and Twitter, and allows users to connect and share content with colleagues, employers, business partners, clients, and customers.

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