THE MARSDEN MARKETING BLOG

Anne Marsden

Anne is the Principal and Founder of Marsden Marketing.

Recent Posts

Becoming an Agile Marketer: How to Adapt and Compete in Today's World

Posted by Anne Marsden

Thu, Feb 09, 2017 @ 10:33 AM

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Businesses in both the B2B and B2C arenas are demanding that marketing keep up with a world that never stops changing. Today, no one can wait weeks to create new content or months to build and release websites anymore. That’s where Agile Marketing comes in.

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These Are a Few of Our Favorite (Holiday) Things

Posted by Anne Marsden

Wed, Dec 21, 2016 @ 09:34 AM

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Need a little boost in holiday spirit as we head into a weekend of festive celebration? In our newest video, our Marsden Marketing team members (joined by a few furry family members), share what makes this season truly special to them. What are your favorite holiday traditions? Share them with us in the comments section!

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Happy Thanksgiving From Marsden Marketing

Posted by Anne Marsden

Tue, Nov 24, 2015 @ 09:30 AM

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This year our agency has a lot of things to be grateful for: new and continued relationships with great clients, dynamic additions to our team, and a scope of work that continues to challenge us and help us grow, to name a few.

As we reflect on 2015 and look to 2016 for new endevours, in marketing and in life, Team Marsden would like to share what we're grateful for this Thanksgiving.

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Is Your Website Falling Asleep on the Job? Answer These 12 Questions

Posted by Anne Marsden

Tue, Aug 18, 2015 @ 09:51 AM

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In this increasingly digital world, our websites have become more complex. They carry the weight of both messaging and SEO, and a hidden structure of tools and analytics designed to enhance analytics and promote lead generation. At least that’s how it is supposed to work. How can you know if your B2B website is just limping along, or if it is a lead-generating competitive tool to engage with prospects?

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Vanco Payment Solutions: A Client Growth Story

Posted by Anne Marsden

Thu, Jul 30, 2015 @ 11:52 AM

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The Challenge

 
Marsden Marketing was engaged to assist Vanco Payment Solutions as it made a complete repositioning from being a general market payment processor, to a specialized processor focusing specifically on the unique needs of faith-based and nonprofit organizations. In 2015, we instituted a complete inbound marketing methodology to attract, engage, and convert Vanco's targeted market sectors.
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Should B2B Companies Use RFPs to Choose a Marketing Agency Partner?

Posted by Anne Marsden

Tue, Feb 24, 2015 @ 08:55 AM

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The RFP (Request for Proposal) process has been a tried and true tool for selecting and hiring vendors across the spectrum of services. But are they still the best means of selecting a marketing services provider? Not always. These days, many companies and agencies alike are questioning whether this formalized process – with all its time and effort – yields proportionally greater results than a less structured approach. Too often RFPs make agencies feel like they are handing out their creative intellectual property for free, or being used to help renegotiate a better deal with an existing provider.

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Join Marsden & Associates for Inbound Marketing Day Atlanta - March 5th, 2015

Posted by Anne Marsden

Thu, Feb 19, 2015 @ 09:00 AM

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SOS: Crucial Tactics for Recovering from a Social Media Emergency

Posted by Anne Marsden

Thu, Nov 20, 2014 @ 01:00 PM

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Social media brings a personal touch and human voice that is vital to our digital strategies. But, people will make mistakes and technology will have its glitches. So what do you do when Sally Social Media Manager accidently sends out a personal tweet from the company account? How do you respond to clients who are leaving less-than-constructive feedback all over your Facebook wall? And, what is the proper plan of action for a full-fledged social media meltdown?

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Do You Need Marketing Automation? Answer These 5 Questions

Posted by Anne Marsden

Tue, Jul 01, 2014 @ 09:35 AM

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Marketing Automation Platforms (MAPs) are all the rage these days. Certain B2B industries have jumped on the bandwagon faster than others, but all the industry analysts project that this is a market that will continue to grow across all sectors. With all the hoopla, many B2B companies are wondering if a MAP is right for their business.

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Digital Marketing Summit 2014 Buzz is About Engagement

Posted by Anne Marsden

Thu, May 22, 2014 @ 05:20 PM

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Content has been front and center in digital marketing discussions and it’s still a cornerstone of all digital marketing. But what was clear at the Digital Marketing Summit is that there is a calming down in the community about getting out front with volume. Marketers are realizing that quality content is a better goal because quality drives real connections. 

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