"Marriage is a wonderful institution, but who wants to live in an institution?" — Groucho MarxYou court each other. You pitch a little woo. We all know first comes love, then comes marriage … then comes your marketing agency proposing a branding campaign that you don’t want anything to do with. Like sands through an hourglass, these are the agencies of your demise.
Signing the agreement and locking in your marketing plan can often feel like a marriage, bringing two parties together for better or worse.
So how do you avoid the worse and keep things better? By creating a strong foundation in these five areas, you can create a relationship that is happily ever after.
You’ve been through stuff. You’ve got baggage. However, that doesn’t mean you can’t open yourself up to another agency to market once again.
Trust should be cultivated in the early stages of the relationship. You’ve played the field and found the one. So how do you build trust with your agency?