5 Ways to Turn Marketers into Customer Retention Champions

Posted by Jeffrey Willis

Thu, Sep 22, 2016 @ 09:48 AM

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According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing customers as the red-headed stepchildren of your marketing efforts.

Now let’s look at another stat: by simply increasing customer retention rates by 5% a company can increase its profits by more than 25%. In fact, the probability of converting an existing customer is 60-70% while the probability of converting a new prospect is 5-20%. 

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How to Begin Creating High Quality B2B Marketing Videos

Posted by David Doughty

Thu, Sep 15, 2016 @ 10:00 AM

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B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than e-newsletters and blogs. This means that videos are more likely to generate engagement and possible leads than text campaigns.

If that’s not convincing, check out “How to Get Your B2B Video Content Program Started.” The general overview and statistics should remove any other doubts.

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The Data-Backed Case for Marketing Beyond Your Website

Posted by Brenna Clark

Mon, Sep 12, 2016 @ 11:46 AM

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It’s that time of year again; no, I don’t mean the start of football season (although I have high hopes for my fantasy team this year). It’s time to set your priorities to hit your end-of-year numbers, and to start looking ahead to your marketing and sales strategy for 2017.

This year’s State of Inbound report, produced by inbound marketing thought leader HubSpot, aims to take some of the guesswork out of your planning. The report takes a look at the most pressing priorities, challenges, and new strategies of the world’s foremost marketers and salespeople.

The report covers everything from top challenges for today’s sales professionals, to the current state of inbound advertising, and the future of search marketing. This post will focus on a fourth section of the report – content marketing and the rising popularity of new content formats.

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How to Find Great Outsider Content for Your Social Media Channels

Posted by Carla Niknejad

Wed, Sep 07, 2016 @ 09:26 AM

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You’ve heard it before: you need great content to be engaging on social media. Luckily, you already have great original content. You’ve got an unbeatable content marketing plan in place. But what do you do when times get tough, and you’re struggling to figure out what to post next?

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How to Troubleshoot Your Hubspot Page Styling Woes

Posted by Brian Bicknell

Thu, Aug 25, 2016 @ 01:33 PM

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Has your template purchase turned into a hassle? Are you trying to make a landing page but are running into more styling obstacles than a Kardashian? Troubleshooting rendering issues on Hubspot pages is an interesting challenge due to all of the moving parts – you may have custom programming, purchased template CSS files, a Design Manager template, a page made from the DM template, and an end product to consider. If something looks wrong on the page, how the heck do you find out what’s going on when there are so many different parts? The guess-and-check method can leave you in the dark for hours with nothing to show for your work. Luckily, there’s a light shining in the darkness – “Inspect”.

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Stop Sending Out “News” Releases

Posted by Stephanie Zercher

Tue, Aug 23, 2016 @ 01:02 PM

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This isn’t another blog about whether the news release (or press release, if you prefer) is dead, or dying, or should die. We’ve all read opinions on that topic, but with thousands going out each day, it’s clear that companies still think the news release is a viable tool for getting the word out.

This is, however, a plea for companies to stop sending out “news” releases: those that don’t announce significant changes or developments and therefore have little to no value to organizations and absolutely no value to journalists or influencers. It’s also a plea to be realistic and purposeful when you do issue a release. But take heart: we’ll also propose another way to target key journalists and influencers to build your presence in print and online.

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Do You Know These 4 PPC Best Practices?

Posted by Christina Simms

Tue, Aug 16, 2016 @ 01:35 PM

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Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this yet stop everything, click here, and enjoy) there are employees and executives searching online for information related to their work and business needs. In fact, 94% of B2B buyers conduct research online at some point in the buying process. Digital marketing efforts focused on SEO and great content all help to promote your business, drive traffic, and convert visitors but PPC provides an opportunity to further your company’s reach.

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Increasing Conversions with A/B Testing

Posted by Charlotte Cook

Thu, Aug 11, 2016 @ 03:40 PM

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Whether you’re trying to win an argument with your boss or test a new idea, the best way to prove your results is to test different theories and measure which performs best. A/B testing answers all your lingering questions about design, colors, fonts, copy, photos, and more. Utilize A/B testing in your B2B marketing campaigns to increase your conversions and optimize your content by understanding what your target market is most drawn to.

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How to Select the Right Marketing Agency Partner

Posted by Erwin Grigorian

Tue, Aug 09, 2016 @ 02:48 PM

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Let’s face it, choosing a marketing agency is tough. Choosing the wrong one can cause your organization to fall behind in meeting its annual growth plans. With so much pressure on CMOs and Marketing Directors in today’s complex business environment, it’s no wonder that the selection process becomes arduous and tedious.

To ease the way, here are a few tips to help you on your journey to finding your marketing partner.

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How to Get Your B2B Video Content Program Started

Posted by Lauren DeRamus

Fri, Aug 05, 2016 @ 09:30 AM

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“The “play” button is the most compelling action on the web.” – Convince & Convert

Thanks to visual media sharing sites, like Vine, Instagram, Vimeo, YouTube, Facebook Live and Periscope, video blogging (vlogging) is at an all-time high. Millennials across the globe are now building multi-million dollar businesses from the comfort of their bedrooms. B2C companies are expanding from oversaturated product ads to 30-second tutorials, and engaging with their audiences in a fresh, and more personal way. But is this just a B2C sport, or is there room for B2Bs in the vlog game?

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