THE MARSDEN MARKETING BLOG

How to Troubleshoot Your Hubspot Page Styling Woes

Posted by Brian Bicknell

Thu, Aug 25, 2016 @ 01:33 PM

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Has your template purchase turned into a hassle? Are you trying to make a landing page but are running into more styling obstacles than a Kardashian? Troubleshooting rendering issues on Hubspot pages is an interesting challenge due to all of the moving parts – you may have custom programming, purchased template CSS files, a Design Manager template, a page made from the DM template, and an end product to consider. If something looks wrong on the page, how the heck do you find out what’s going on when there are so many different parts? The guess-and-check method can leave you in the dark for hours with nothing to show for your work. Luckily, there’s a light shining in the darkness – “Inspect”.

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Stop Sending Out “News” Releases

Posted by Stephanie Zercher

Tue, Aug 23, 2016 @ 01:02 PM

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This isn’t another blog about whether the news release (or press release, if you prefer) is dead, or dying, or should die. We’ve all read opinions on that topic, but with thousands going out each day, it’s clear that companies still think the news release is a viable tool for getting the word out.

This is, however, a plea for companies to stop sending out “news” releases: those that don’t announce significant changes or developments and therefore have little to no value to organizations and absolutely no value to journalists or influencers. It’s also a plea to be realistic and purposeful when you do issue a release. But take heart: we’ll also propose another way to target key journalists and influencers to build your presence in print and online.

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Do You Know These 4 PPC Best Practices?

Posted by Christina Simms

Tue, Aug 16, 2016 @ 01:35 PM

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Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this yet stop everything, click here, and enjoy) there are employees and executives searching online for information related to their work and business needs. In fact, 94% of B2B buyers conduct research online at some point in the buying process. Digital marketing efforts focused on SEO and great content all help to promote your business, drive traffic, and convert visitors but PPC provides an opportunity to further your company’s reach.

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Increasing Conversions with A/B Testing

Posted by Charlotte Cook

Thu, Aug 11, 2016 @ 03:40 PM

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Whether you’re trying to win an argument with your boss or test a new idea, the best way to prove your results is to test different theories and measure which performs best. A/B testing answers all your lingering questions about design, colors, fonts, copy, photos, and more. Utilize A/B testing in your B2B marketing campaigns to increase your conversions and optimize your content by understanding what your target market is most drawn to.

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How to Select the Right Marketing Agency Partner

Posted by Erwin Grigorian

Tue, Aug 09, 2016 @ 02:48 PM

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Let’s face it, choosing a marketing agency is tough. Choosing the wrong one can cause your organization to fall behind in meeting its annual growth plans. With so much pressure on CMOs and Marketing Directors in today’s complex business environment, it’s no wonder that the selection process becomes arduous and tedious.

To ease the way, here are a few tips to help you on your journey to finding your marketing partner.

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How to Get Your B2B Video Content Program Started

Posted by Lauren DeRamus

Fri, Aug 05, 2016 @ 09:30 AM

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“The “play” button is the most compelling action on the web.” – Convince & Convert

Thanks to visual media sharing sites, like Vine, Instagram, Vimeo, YouTube, Facebook Live and Periscope, video blogging (vlogging) is at an all-time high. Millennials across the globe are now building multi-million dollar businesses from the comfort of their bedrooms. B2C companies are expanding from oversaturated product ads to 30-second tutorials, and engaging with their audiences in a fresh, and more personal way. But is this just a B2C sport, or is there room for B2Bs in the vlog game?

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101 Ways to Find Inspiration for Your B2B Content

Posted by Jeffrey Willis

Thu, Jul 28, 2016 @ 09:27 AM

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"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possibilities."  - Ralph Waldo Emerson 

Well that sums it pretty well. What more is there to say, really?

As content creators we have all hit that wall. I believe the cosmopolitan call it “writer’s block,” but I prefer what, I assume, were the immortal words of The Incredible Hulk, “Thinking, writing hard.”

So, how do you fill that blank page when your mind is just as blank? Here are 101 inspirational sources and tactics that you may not have thought of to get your creative juices flowing, and help create the perfect piece of content for your business.

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Feeling Overwhelmed? Here’s How to Ease the Pain in the MarTech Buying Process

Posted by Brenna Clark

Tue, Jul 26, 2016 @ 09:32 AM

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As a B2B inbound marketing agency, our team is constantly trying to implement and optimize the best strategies to attract our clients’ target buyers. Internally, we also work to refine our own strategy to become more efficient, and more competitive. One way we help support those strategies is through the use of marketing technology (or “martech,” as the kids are calling it these days): software as a service (SaaS) designed to help carry out marketing tactics and operations. 

As any digital marketer can attest to, however, today’s marketing technology landscape is quickly becoming overcrowded. As a Marketing Manager, I am constantly bombarded with emails, phone calls, and LinkedIn messages from sales reps promoting the latest and greatest technology our agency can’t live without.

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Inbound Graphic Design: A Compendium of Best Practices

Posted by Brian Bicknell

Tue, Jul 19, 2016 @ 09:04 AM

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Gather ’round, ye creative spirits, and I will share the knowledge of those who have gone before. In inbound marketing, the graphic designer’s main challenge is to create certain visual and interactive elements that serve to lead a website visitor, ultimately, to provide key tidbits of information. This information will be valuable to marketing and sales efforts to nurture the website visitor into a customer or client.

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5 Ways to Integrate SlideShare into Your Content Strategy

Posted by Charlotte Cook

Tue, Jul 12, 2016 @ 02:15 PM

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Effective, eye-catching content is essential to any marketing strategy. In fact, 73% of content creators plan to prioritize crafting more engaging content for 2016, and 55% plan to prioritize creating visual content (Content Marketing Institute). One of the biggest challenges when it comes to creating content is presenting it in an easily digestible way. Your reader’s time is valuable, which is why SlideShare is a great place to repurpose your content in a condensed, visual way for your readers who don’t have time to read a long report, eBook, or white paper. In fact, researchers found visual content is more memorable and increases people’s willingness to read the piece.

Check out our latest SlideShare to learn how to integrate SlideShare into your content marketing strategy and boost your B2B marketing efforts. 

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