THE MARSDEN MARKETING BLOG

A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Posted by Noah Thomas

Thu, Dec 08, 2016 @ 09:12 AM

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Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right.

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How Being Content Agnostic Can Drive Your B2B Marketing Efforts

Posted by Jeffrey Willis

Tue, Dec 06, 2016 @ 01:00 PM

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As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organization’s content.

As marketers, we all know that we need a certain amount of content to attract, educate and move leads through the sales funnel. In fact, according to the Content Marketing Institute’s latest report, 89% of B2B marketers use some form of content marketing to drive profitable action from leads or customers.

The same report also found that marketers believe their content marketing programs are continuing to improve each year, citing higher quality content and more strategic development of that content being the primary drivers of performance. That said, 71% of those surveyed said their content marketing programs are still in the early stages.

So this begs the question, how do you create high-quality, strategic content that resonates? What is that silver bullet?

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How to Implement Inbound Marketing for SaaS Companies

Posted by Will Walker

Tue, Nov 29, 2016 @ 09:15 AM

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Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.

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A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Posted by Christina Simms

Thu, Nov 17, 2016 @ 11:09 AM

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You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising. 

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A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

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Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

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A B2B Digital Marketing Feast, Part 2/5: Setting the Table with Graphic Design

Posted by Brian Bicknell

Thu, Nov 10, 2016 @ 10:48 AM

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The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll learn how to create the optimal setting to engage the audience of your digital marketing program. Don’t worry; our quirky humor will make these great lessons easily digestible. 

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A B2B Digital Marketing Feast, Part 1/5: [Wine] Pairing Your Business with the Right Marketing Strategy

Posted by David Doughty

Tue, Nov 08, 2016 @ 10:04 AM

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Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a veritable feast of B2B digital marketing best practices.

In our first video we will explain how, just like selecting the right wine pairings for a great dinner party, developing your marketing strategy should take just as much planning and effort.

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Now is the Time for B2B Vlogging: A 7-Step How-to Guide

Posted by David Doughty

Thu, Oct 27, 2016 @ 09:23 AM

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96% of B2B organizations are engaged in video content marketing. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The problem is that many companies have limited in-house experience, which leads to a fear of creating original content that won’t look professional or will take too much time to produce. 

Lucky for you, this post will solve that problem. We’ll look at a practical way to get your vlog up and running for minimal upfront costs, and show how to do it without years of video production experience under your belt. If you haven’t already defined your purpose or target audience for your vlog content, make sure to read “How to Begin Creating High-Quality B2B Marketing Videos. This will give you a strong foundation and more productive video experience.

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Beyond the Social Norms: Can New Platforms Work for B2B?

Posted by Carla Niknejad

Tue, Oct 25, 2016 @ 01:00 PM

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The days when social media was exotic to B2B companies are well over – at least when it comes to tried-and-true platforms. 

According to Content Marketing Institute’s 2016 Benchmarks and Trends report, 94% of B2B organizations use LinkedIn to distribute content, followed by Twitter (87%), Facebook (84%), and YouTube (74%).

However, fewer than 25% of B2B marketers said that they use newer platforms such as SnapChat, Periscope, and Medium. But why is that? According to HubSpot’s State of Inbound Report, social media platforms like SnapChat and Vine were seen more as personal, rather than business-oriented, channels, likely because few B2B organizations have figured out the best ways to use them. Those platforms are also relatively young (Instagram and SnapChat are only 6- and 7-years-old, respectively, compared to 14-year-old Facebook and 12-year-old Twitter), and it was only recently that businesses were given access to create their own company pages and profiles.

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Introducing the Marsden Vlog! (+ 12 Email Marketing Tips)

Posted by Lauren DeRamus

Thu, Oct 20, 2016 @ 09:15 AM

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If you're an avid reader of our blog, you may have caught some of our recent posts about getting your video program off the ground (and if you didn't, check them out now!) Why the focus on video marketing? Like most savvy B2B marketers, we know that video content consumption is on the rise. In fact, YouTube reports mobile video content consumption alone increases 100% every year.

This week, we're bringing your our very first team vlog (video blog)! Not only will this video give you a chance to get to know the Marsden Marketing team, but we'll also share our best tips for optimizing your marketing emails. 

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