When was the last time you dove head first into an experiment? If you’re like me, you haven’t seen much science action since a third-grade volcano project. However, experiments are essential to the development of knowledge. Where would our world be if Pavlov hadn’t taught us about the ability to condition dogs to salivate (although my Great Pyrenees drools without human intervention). To get myself back into the experiment game, I decided to test the foundation of B2B digital marketing: email.
Posted by Will Walker
Tue, Feb 21, 2017 @ 10:00 AM
Posted by Jeffrey Willis
Tue, Feb 14, 2017 @ 10:00 AM
"Marriage is a wonderful institution, but who wants to live in an institution?" — Groucho MarxYou court each other. You pitch a little woo. We all know first comes love, then comes marriage … then comes your marketing agency proposing a branding campaign that you don’t want anything to do with. Like sands through an hourglass, these are the agencies of your demise.
Signing the agreement and locking in your marketing plan can often feel like a marriage, bringing two parties together for better or worse.
So how do you avoid the worse and keep things better? By creating a strong foundation in these five areas, you can create a relationship that is happily ever after.
You’ve been through stuff. You’ve got baggage. However, that doesn’t mean you can’t open yourself up to another agency to market once again.
Trust should be cultivated in the early stages of the relationship. You’ve played the field and found the one. So how do you build trust with your agency?
Posted by Anne Marsden
Thu, Feb 09, 2017 @ 10:33 AM
Businesses in both the B2B and B2C arenas are demanding that marketing keep up with a world that never stops changing. Today, no one can wait weeks to create new content or months to build and release websites anymore. That’s where Agile Marketing comes in.
Posted by Lauren DeRamus
Tue, Feb 07, 2017 @ 02:00 PM
Happy February! Hopefully you’ve emerged from the sea of to-dos the beginning of the year brings and are back in the business of fishing for better ways to reel in new leads. We’d like to help with that.
This video explores some of the inbound marketing trends we believe will amp up your 2017 marketing strategy.
Posted by Charlotte Cook
Tue, Jan 31, 2017 @ 10:30 AM
Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s department and just walks away. Now you have to search through all the cluttered racks to find what you
Posted by Noah Thomas
Tue, Jan 24, 2017 @ 10:30 AM
My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the next-door neighbor. It was a beautiful disaster by all accounts – one that started with the best of intentions.
Just like Greg, you’ll have the best of intentions when beginning the new year with a new marketing agency – and so will the agency team. It’s a time full of opportunity, and it’s exciting. But before we get to the fun stuff (hello, gamification), it’s important to create a strong foundation for a successful partnership.
Posted by Brian Bicknell
Tue, Jan 17, 2017 @ 10:24 AM
YIKES! Another design project stumbles over unanticipated obstacles, causing delays and headaches. Every kind of project has its own potential hurdles, but projects that involve graphic design can come with a particular set of pitfalls stemming from a lack of information and communication.
Here are four scenarios I’ve seen pop up in my own work. I’ll give you a heads-up about what happens on the side of the graphic designer, so we can avoid them together. Your agency and graphic designer should be the first to discuss these topics with you, but it always helps for both sides to be fully informed so you can address any issues or concerns proactively.
Posted by Christina Simms
Tue, Jan 10, 2017 @ 10:30 AM
I grew up with pet raccoons, and one thing you figure out quickly in their company is how much they love shiny things. Balls of aluminum foil, keys, dangling earrings (my mom learned that the hard way) – those would catch their attention and distract them from whatever they were doing. Turns out marketers, like raccoons, often suffer from “shiny object syndrome.”
New technologies, platforms, and software constantly compete for the attention (and dollars) of marketing professionals.
Posted by Stephanie Zercher
Tue, Dec 27, 2016 @ 09:07 AM
In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists and influencers instead. This time around, we’re going to talk about the next step: contributing content that editors will publish and audiences (including prospects) will take notice of.
In this day of reduced editorial staffs and the unlimited capacity of the web, trade publications and online industry sites are as hungry for content as those who do inbound marketing. You don’t always have to “pay to play,” and you’re not limited to self-publishing on your website. Instead, if you write and submit content that meets a publication’s needs, and do it thoughtfully and well. This is a particularly effective tactic for small and mid-size B2B companies that want a specific, targeted audience to get to know them.
Posted by Anne Marsden
Wed, Dec 21, 2016 @ 09:34 AM
Need a little boost in holiday spirit as we head into a weekend of festive celebration? In our newest video, our Marsden Marketing team members (joined by a few furry family members), share what makes this season truly special to them. What are your favorite holiday traditions? Share them with us in the comments section!